Jolene B. Wiggins

CHIEF MARKETING OFFICER | CHIEF EXPERIENCE OFFICER | CHIEF DIGITAL OFFICER | FRACTIONAL CMO

EXPERIENCE

Ultatel | Head of Marketing
2025-Present

Lead end-to-end marketing programs for a next-generation unified communications provider. Doubled inbound lead volume, increased average deal value by 26%, and improved lead-to-MQL conversion rate by 72% in preparation to scale in 2026.

• Refreshed company brand identity and positioning to strengthen market presence. Executed multi-channel advertising campaigns across digital platforms to significantly increase brand awareness, expand market reach, and generate more qualified inbound leads for the sales pipeline.
• Led product launch strategy for Intelligent Voice AI Agent, including go-to-market planning, messaging development, and cross-functional coordination to drive product adoption and market differentiation.
• Optimized Pipedrive CRM system with enhanced lead handling capabilities, automated workflows, and improved data management to increase sales efficiency and conversion rates throughout the customer journey.
• Developed comprehensive sales enablement program, including partnership marketing initiatives, event strategy, and core sales collateral to accelerate revenue growth.

Unacast (merged with Gravy Analytics) | CMO
2023-2024

Restructured all marketing programs and supporting systems in under 6 months, while achieving 130% of monthly lead generation goal and meeting Q1 2024 revenue objectives.

• Developed a comprehensive marketing strategy and plan for the combined organization. Refreshed company positioning and brand identity. Developed new brand guidelines, core messaging, key sales collateral, and revamped marketing campaigns driving increased lead generation and enabling rapid sales performance.
• Integrated and streamlined marketing and sales tech stack, including CRM systems (lead routing, data enrichment, workflows, landing pages, nurture campaigns) and corporate websites (UI redesign, product portfolio, SEO content) to significantly reduce system complexity and associated costs. Unified agency relationships and advertising platforms.

Gravy Analytics | CMO
2017-2023

Charged with creating all marketing and communications for a venture-backed big data startup. Drove industry, brand, and product awareness through PR, content marketing, and demand generation. Grew relevant website traffic and inbound sales leads by over 400%, directly contributing to 3-year growth of 3,600%.

• Developed corporate brand, logo, messaging, and competitive positioning for Gravy Analytics and its public sector-focused subsidiary, Venntel, to convey the companies’ strengths in location intelligence.
• Built out a comprehensive B2B & B2G demand generation platform. Developed corporate websites and lead-generating content and forms, as well as CRM systems, including progressive profiling and nurture campaigns. Implemented marketing and sales automations to support prospects and customers throughout the customer journey while also improving internal operational efficiency.
• Conceptualized and authored quarterly Consumer Trends and Population Movement reports to showcase the company’s data products. Created associated content (blogs, Tableau dashboards, graphics, videos) to engage target audiences via online channels (advertising, search, social media, email), driving report downloads and inbound leads. Established KPIs, tracked campaign performance, and optimized marketing activities for conversion rates and ROI.
• Earned positive media coverage in top-tier media outlets by sharing timely and compelling, data-driven stories. Launched Data for Social Good program providing low- or no-cost data to research teams working on location-centric challenges. Positioned key executives as thought leaders in the location intelligence space. Handled crisis communications as required.
• Enabled direct sales activities through inbound, outbound, nurture, and retention campaigns, comprehensive product training, webinars, speaking engagements, and event management.

Time Warner Cable (acquired by Charter Communications) | Senior Director, Digital
2010-2017

Defined online strategy and customer experience for Time Warner Cable’s largest digital properties, including TWC.com, TWC Central, and the MyTWC app. Grew online service sales by 30% annually, while improving customer engagement with online product and service offerings.

• Redesigned corporate marketing and customer engagement websites for a consistent, responsive online experience while also reducing annual expenses by $500K.
• Improved online CSAT through important customer self-service tools like bill payment. Increased online engagement by 20% with best-in-class TV listings, online video integration, social and community features. 
• Increased online advertising revenue, cross-sell/upsell through new display ad formats and expanded display ad inventory. Championed reserve of 10% of inventory for promotion of TWC products and services.
• Directed team of 30 product marketing and product management professionals. Oversaw systems integration and employee transition plan following acquisition by Charter Communications.

Mobile Posse | Director, Marketing & Communications
2008-2010

Created marketing and communications strategy for a venture-backed mobile advertising startup. Grew distribution of mobile home screen software from <100K to 1.2MM, while building brand recognition for the company and its products.

• Defined all corporate marketing activities including market research, competitive analysis, branding, product marketing, partner marketing, website, SEO, and sales support. Developed PR strategy to include press releases and media outreach, speaking and editorial opportunities, industry awards, and event presence.

AOL | Director, Mobile
2006-2008

Developed B2C and B2B marketing programs supporting AOL’s full portfolio of mobile products. Surpassed product distribution goals while simultaneously reducing marketing expenses by 80%.

• Created marketing strategy and campaigns for AOL mobile product portfolio including AIM, AOL Mail, Cityguide, and Moviefone. Supported multi-channel marketing programs incorporating mobile and online advertising, email, website, sweepstakes, and tradeshows.
• Revamped partner marketing relationships with top tier wireless carriers including AT&T, T-Mobile, and Verizon.

Nextel (merged with Sprint Corp.) | Group Manager, Embedded Solutions
2003-2006

Established the industry’s first OEM relationships with non-phone device manufacturers. Managed product, marketing, and business development for the company’s embedded products, including mobile computing and IoT equipment. Launched 15+ IoT devices and grew annual revenues from $0 to $40M.

Senior Manager, Digital Media & Developer Program
2001-2003

Led product management for mobile digital media. Established relationships with top mobile software developers and launched 200+ mobile games in 12 months. Grew annual revenue from $0 to $10M, and Nextel’s Developer Program from 2K to 20K+ membership.

EDUCATION

Cornell University | Ithaca, NY
MBA, Information Systems

Wellesley College | Wellesley, MA
BA, English

SKILLS

Agency Management | Brand Strategy | B2B & B2C & B2G | Campaign Management | Competitive Intelligence | Content Marketing | CRM Systems | Data Analysis | Demand Generation | Digital Marketing | Market Research | Marketing Automation | Multivariate Testing | Paid Search (SEM) | Product Marketing | Public Relations | Sales Enablement | SEO | Social Media | Strategy | Systems Integration | Thought Leadership | Website Development