
Hi, I’m Jolene.
Thanks for visiting my website, where I put a few of the digital skills I’ve learned during (what I think is) a pretty varied and interesting career to the test.
I’m passionate about emerging technology, and growing great businesses, in general. I was most recently a CMO (as in, Chief Marketing Officer) for a venture-backed big data startup, but I started my career as a programmer. It was that first job that engendered my love of tech.
Since then, I’ve done stints in IT consulting, business development, product management, product marketing and, finally, end-to-end marketing. Why the variety of roles? Personally, I’m energized by a good challenge, and I love to learn. Practically, it was the role that was needed at the time, in each place, and as a good friend says, “When a door opens, you should walk through it.” Most of my career has been in industries like telecom, software, and big data. Roughly half has been spent at startups and small companies, with the other half at large, Fortune 500-types. The common thread is that focus on emerging, even disruptive technology. I can’t say it’s always been easy, but it has been fun, and I’m truly grateful for every experience along the way.
What does that mean when you work with me? I bring the scrappiness and work ethic of a startup, with the operational precision and cross-functional know-how of a big company to every job. I know how to figure out how to do things for the very first time. And that variety is, as they say, the spice of life.
Career Highlights
In my 20+ year career, I’ve had the chance to work on some pretty nifty things. Here are just a few of them:
- Analyzed big data to understand the health of U.S. downtowns, population movement, consumer trends, and much more.
- Oversaw creation of an end-to-end customer relationship management system, providing a single view of the customer throughout the customer lifecycle.
- Developed an array of online Tableau dashboards, allowing insights within big data to be easily visualized by prospective customers.
- Built out an enriched online TV experience for a top MSO – including TV listings, show and actor pages, all integrating with a live TV viewing experience.
- Migrated various customer support offerings online, including the ability to do things like pay your cable bill via mobile app.
- Successfully planned and led various team and system integrations following corporate mergers and reorganizations.
- Pitched stories and obtained positive press coverage in leading publications including AdExchanger, AdWeek, Bloomberg, Cheddar, FOX Business, MediaPost, NBC News, The Wall Street Journal, WWD, and many more.
- Reinvented any number of web properties for the mobile device.
- Launched the first GPS-enabled mobile apps in the U.S. (Way back in 2002!)
- Built out and scaled a developer community for the first mobile phones capable of running apps.
- Developed the U.S. EPA’s 1st-gen Environmental Information Management System.
In part due to that early work with the U.S. EPA, I was awarded a Park Leadership Fellowship at Cornell University. There I received my MBA with a concentration in Information Systems. Believe it or not, I was an English major in undergrad. Despite the stereotype (and ever-more-prevalent AI), the ability to translate complex technology and ideas into simple, understandable language has served me incredibly well throughout my career.
You can find all the details on my resume. If you’d like to really dive in to the backstory or brainstorm ideas, I’m always available for a chat.
What does the Future Hold?
At this point in my career, I’m most interested in another CMO role, preferably at another venture-backed startup focused on emerging technology. I’m also interested in eventually expanding my charter, for example, to oversee a customer experience team or to layer on product management responsibilities, perhaps as a Chief Experience Officer or Chief Digital Officer. These capabilities are already in my wheelhouse and serving in an executive role for each would be a natural career progression.
Personally, I have an appreciation for fine literature (thank you, English major), hiking, yoga (and wellness in general). I adore good food, and great restaurants. I also love to cook, so much so that it’s almost not worth dining out.
What don’t I want in my next workplace? Mean people, apathy, and bureaucracy. (Well, unnecessary bureaucracy. I love efficiency and a good process.) I’m happiest when I’m working with a strong team that cares about what they’re doing and each other, I hold myself accountable to performance objectives and expect others to do the same, and if it’s a good idea? Well, I think we should be able to figure out a way to get it done – especially if it hasn’t been done that way before.
If this sounds like it might be a fit, let’s talk.
